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The flexible part reveals the inner strength
The leather and the bag grow together naturally
The brand was established in 2012.
The AVALEA brand was established in 2012. “AVA” originates from the ancient Latin language, symbolizing [life], representing the essence of life and breathing. “LEA” is derived from the first three letters of the English word “LEATHER”.
AVALEA: Telling the story of life, presenting the most genuine “imperfect beauty” of leather
Brand Symbolism
The brand’s series of products embody a delicate, quiet and easy-going temperament in their design, and with gentle brushstrokes, they write poetry that transcends the changing of seasons.
They create daily artistic accessories for contemporary women that combine rationality for daily commutes with the artistic and poetic nature.
Sincerity also extends to the persistent exploration of craftsmanship and materials. We meticulously study traditional and modern techniques, seeking the perfect balance between artistic expression and daily practicality.
We expect Weli not only to be a personal item, but also a reflection of the soul. It will resonate deeply with you who understand, in the subtle details, and embark on a journey about beauty and self.
Brand craftsmanship
At present, the cost of the fabric accounts for a significant proportion of AVALEA’s total cost.
Lvie has always believed that only high-quality materials can create excellent bags.
Therefore, the products of AVALEA will not have
colorful designs and elaborate decorations.
Instead, they will rely solely on the shape and craftsmanship to showcase the inherent texture of the leather.
Transmit softness
In the post-pandemic era, people’s lifestyles and even their ways of thinking are undergoing changes. Instead of excessive consumption and endless monetary desires, they prefer a natural, healthy and rational lifestyle.
For fashion accessory products,
they pay more attention to the comfort and practicality of the materials. And soft leather has always been the main fabric of AVALEA.
And the brand’s attitude and intention to express are about wearing casually, comfortably and stylishly without any effort.
Those women who pair the simple and fluffy designs of AVALEA with handbags that have a soft texture
“Soft” does not mean weak.
High-quality materials
Selecting full-grain cowhide leather sheets, it retains the natural breathability of the leather material.
The particles are evenly and delicately distributed, providing a soft and elastic feel that is thick and easy to maintain without leaving marks.
With continued use, it becomes increasingly shiny, transparent, oily, soft and malleable.
imple design
Avalea Vili features minimalist new Chinese style + Italian light retro and luxurious cowhide handbags.
With blank spaces, simple lines, smooth tanned leather,
retro gold-plated hardware, relaxed and casual style, suitable for traditional Chinese, casual and minimalist outfits.
various sizes
Multi-gradient size fine-tuning, taking into account both body fit and storage practicality,
from compact portable models to spacious commuting versions, the aspect ratio of each design has been repeatedly refined,
balancing elegant contours with daily storage requirements.
Retro polished silver aged hardware craftsmanship
The silver electroplating process achieves an antique effect through the vibration of stones in an electrolytic cell,
as if the marks left by time are etched on its surface.
It is manufactured using hardware-grade craftsmanship and nano micro-engraving technology,
to ensure the clarity of the font at the millimeter level.
The retro antique texture is non-permanent and does not leave marks.
It is a pursuit of quality in terms of the durability and precision of hardware.
PVD vacuum electroplating
Gilding hardware
PVD stands for Physical Vapor Deposition.
It refers to a technology that, in a vacuum environment, uses physical methods to vaporize solid materials into atoms, molecules or ions, and then deposits them onto the surface of a substrate to form a film.
It is mainly used in the advanced watchmaking industry.
Vacuum gold plating has extremely strong adhesion and is not prone to peeling off. Its lifespan can reach 3-4 times that of traditional electroplated gold. Different from traditional electroplating, PVD plating does not use chemical plating solutions or additives. It is carried out in a vacuum environment, without generating waste liquid or harmful gases, and is friendly to the environment and workers.
